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Guest Episode Episode 6

Solving coffee's tiniest problems with Fused Visions' Mehrdad Haghighi

Fused Visions creator Mehrdad joins Ray and Zack to talk about launching innovative coffee products, product design, and why collaboration matters more than hype.

Fused Visions creator Mehrdad joins Ray and Zack for a wide-ranging, unscripted conversation about coffee innovation, product design, and why collaboration matters more than hype. They dig into what makers get wrong (and right), the copycat problem, and how tools like slow-feeding and “dose by volume” can make espresso more consistent with less waste. Plus: rapid-fire takes on burr size, V60s, co-ferments, and whether cafés really need Rolls-Royce espresso machines.

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About the guest
Mehrdad Haghighi

Mehrdad Haghighi

  • 00:00 - Introduction to the Podcast and Guest
  • 02:56 - The Philosophy of Product Creation in Coffee
  • 05:56 - The Importance of Collaboration in the Coffee Industry
  • 07:08 - Understanding Roasting and Grinding Challenges
  • 08:16 - Celebrating Roasters and Their Craft
  • 11:07 - Fused Visions: Community and Collaboration in Coffee
  • 14:20 - The Need for Innovation in the Coffee Industry
  • 17:23 - Innovative Perspectives in Coffee Design
  • 21:29 - Community and Collaboration in Coffee Innovation
  • 26:18 - Product Development and User Feedback
  • 31:24 - Challenges of Copycats in the Coffee Industry
  • 44:56 - Vision for the Future of Fused Visions
  • 48:49 - The Evolution of Coffee Preparation Techniques
  • 49:47 - Rapid Fire Questions: Coffee Preferences
  • 52:11 - Top Roasters: Local and Global Insights
  • 53:26 - Closing Thoughts on Coffee Trends
  • 55:56 - Affordable Coffee Gear: Quality Without Breaking the Bank
  • 01:03:23 - Filter vs. Espresso: The Ultimate Showdown

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